| Dense bubble gum FACTS | The first inventor of gum chose pink because it was the only color he had left. |
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The Story of Wrigley's |
William Wrigley Jr. came to Chicago from Philadelphia in the spring of 1891. At 29 years old, he had $32 in his pocket and unlimited enthusiasm and energy. He had great talent as a salesman. |
| At this time, there were at least a dozen chewing gum companies in the United States, but the industries were relatively undeveloped. Mr. Wrigley decided that chewing gum was the product with the potential he had been looking for, so he began marketing it under his own name. His first two brands were Lotta and Vassar. Juicy Fruit gum came next in 1893, and Wrigley's Spearmint was introduced later that same year. | |
| As the company continued to grow, it steadfastly applied this basic principle: "Even in a little thing like a stick of gum, quality is important." |